Let's feed them, not satiate them



Founded in 2010, FidOvet is now part of the UR Group, which after the acquisition of one hundred percent of the shares, wanted to give a new innovative impetus by investing and focusing on the Innovation and development sector .

We are a company that focuses on nutrition as a fundamental aspect for the psychophysical well-being of our dogs and cats.

Our meals are made in an artisanal way with raw materials of the highest quality and at zero km.

Our chefs, in fact, prepared the various ingredients by hand, following the recipes and balances of the scientific nutritional team, to offer dogs and cats a complete healthy, tasty and balanced meal



"Let's feed them, not satiate them"


We value the needs of dogs and cats and for this reason, the FidOvet nutritional lines are enriched every day with increasingly performing products capable of meeting the different needs of our dogs and cats from full meals to snacks.
We have also taken a further step forward by activating a customized meals service.
This means that our scientific nutrition team supports individuals and veterinary surgeons who deal with nutrition by creating complete and balanced meals, designed to solve specific nutritional needs.