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Fidovet was born in 2010 from the far-sighted intuition of Alessandro Marcucci, who intercepted the need of numerous pet owners to offer dogs and cats an alternative meal to the usual foods on the market.

He thus decides to put the love for animals but, above all, their nutritional needs at the center and therefore gives life to a young and innovative company, whose primary objective is to offer friends on all fours a fresh, healthy and balanced meal, with 0 km ingredients, properly traced and only of the highest quality, as they were originally suitable for human consumption: the complete Fidovet Menu.

Thanks to constant investments in Research and Development and the inclination to anticipate the needs of the most demanding owners, the Fidovet assortment has grown over time. In addition to the complete menus, Fidovet has added an innovative line of complementary foods, which are also unique and original: ice cream for dogs, cream and yogurt for dogs and cats.

FIDOVET is at the 44th International Fair of Artisan Ice Cream, Pastry, Bakery and Coffee 21-25 January 2023 - Rimini Fair, Italy

Consumers reward the ice cream line and fresh menus for dogs

A new, important success for FidOVet! With its line of ice creams for dogs and with the complete Fresh Menus for dogs, the company has won, for the second consecutive year, the Quality Award 2024, an authoritative recognition assigned by a significant sample of consumers through rigorous blind tests.

A deserved success for the flagship products of the FidOVet Line: the Ice Cream for dogs, an innovative fresh, tasty and digestible snack, made with 100% natural ingredients and the Fresh Menus for dogs, currently the only complete meals available on the market, totally handmade . Exactly like a home-prepared meal, but safe for the dog's health and well-being, balanced and complete from a nutritional point of view, as well as more practical.

This coveted award confirms how consumers also recognize the FidOVet philosophy: 100% natural and Made in Italy products, where craftsmanship marries innovation.

“Winning the Quality Award is a source of great pride for us – declare the company's top management – ​​especially due to the fact that it was consumers who recognized the uniqueness and quality of our products. It is yet another positive result, which gratifies us and pushes us to do better and better, continuing to carry forward with determination our philosophy, which focuses on the quality of the products with an eye always attentive to innovation."