ABOUT US

Fidovet

Fidovet is an Italian company specialized in the development, production, and distribution of innovative pet food for dogs and cats, with a premium positioning in pet and specialized retail channels.

Production is based on carefully selected raw materials and controlled manufacturing processes, ensuring high quality standards and full traceability.

Formulations are developed in collaboration with animal nutrition experts, offering functional, high value-added solutions for the market.

Quality and innovation: we have developed a low-temperature cooking system that preserves the nutritional properties of ingredients. This process is carried out through 20 different preparation and cooking protocols and is free from preservatives and artificial flavor enhancers.

Thanks to the innovative processing protocol and the cooking and preservation system—which eliminates the need to freeze ready meals and allows storage outside the refrigerator for up to 12 months—all the organoleptic properties of the ingredients remain intact.

Fidovet continuously invests in innovation, research, and development, offering distinctive products with high commercial potential for distributors, pet shops, and international partners.

Fidovet collaborates with the University of Bari and veterinarian Dr. Giovanni Patruno.

AN INNOVATIVE ITALIAN PARTNER IN THE PET FOOD SECTOR

Fidovet collaborates with an international network of professionals and partners in the pet food industry, contributing to strategic development, commercial growth, and the global expansion of the brand. The presence of expertise from Europe, North America, and other international markets represents significant added value for distributors and retailers.

The goal is to develop and distribute premium Made in Italy pet food solutions, with high quality standards and a strong positioning in international markets.

Today, Fidovet is distributed in over 35 countries, offering growth opportunities and partnerships across major retail and distribution channels.

Goals achieved

Founded in 2016, Fidovet has developed an innovative product portfolio and received international recognition, including the Quality Award for four consecutive years. The company continues to expand its global presence and strengthen its positioning in the premium pet food segment.

2025

  • Participation and official launch in Canada at the Pet Canada trade show in Toronto
  • Second participation at Zoomark Bologna, the second most important pet trade show in the world
  • Third Quality Award for fresh meals and dog ice cream for the third consecutive year
  • Launch of new packaging for dog ice cream and yogurt
  • Launch of Panettone for dogs
  • Launch of the Cattyfeast wet cat food line (85g)
  • Launch of the Wowow wet dog food line (400g)
  • Launch of the BAUFF functional drink for dogs (33cl)
2024

2023

  • Official launch at Interpets Osaka, the largest pet trade show in Japan
  • First Quality Award for fresh meals and dog ice cream
  • First participation at SIGEP – The International Exhibition of Artisan Gelato, Pastry, Bakery and Coffee
2022
  • Acquired in 2022 by Umberto Rizzuto through his company UR Srl

2016
  • Founded in 2016 in San Benedetto del Tronto (Ascoli Piceno) by Alessandro Marcucci

Are you visiting from North America or Canada?

We created a dedicated experience for customers in North America. Choose your preferred destination below.

Visit Fidovet North America