The Wowow line, dedicated to dogs, is made in Italy and contains 93% to 97% real meat and fish, with no by-products or derivatives. The recipes combine up to 5 varieties of animal ingredients to deliver a rich and natural nutritional profile. The formulations are grain-free or low in grains, ensuring high digestibility. A highly palatable food, developed to provide quality and well-being in every meal.
The taste of Italian tradition, in every bowl
Fidovet was born from a simple vision: to nourish means to care. That’s why we develop food for dogs and cats inspired by Italian culinary tradition, where quality, balance, and attention to detail are essential.
A philosophy that goes beyond the concept of food
At Fidovet, we believe that feeding a dog or a cat is an act of daily care. That’s why we don’t simply develop products, but a true nutritional philosophy inspired by Italian culinary tradition.
In Italy, food is culture, connection, and attention. It is how we take care of the people we love. This same vision guides every one of our recipes: to offer a meal that is not only nutritious, but also authentic, recognizable, and “real.”
For us, every bowl represents a moment of well-being and connection between pet and owner. It is a simple yet deeply meaningful gesture—one that deserves quality, respect, and awareness.
Certified Italian production
All Fidovet products are developed and manufactured in Italy according to high-quality standards. Our products are made with top-quality raw materials, carefully selected and sourced from local, short supply chains.
CattyFeast
CattyFeast is a line of wet food for cats made in Italy, featuring 60–65% real meat and no by-products or derivatives. The recipes, available in 9 varieties of meat and fish, combine up to 7 protein sources to provide a complete and natural nutritional profile. All formulations are grain-free, making them ideal even for cats with food sensitivities. Winner of the Quality Award 2026 and Veterinary Approved, CattyFeast guarantees quality, safety, and well-being.
Wowow
How to prepare them
Fidovet fresh snacks are quick and easy to prepare: simply add water up to the indicated level on the package and mix until you achieve a smooth, even consistency. The yogurt can be served immediately, while the ice cream should be placed in the freezer for at least 3 hours.
Ice Cream
Fidovet dog ice cream, with its patented formula, is the brand’s most loved product in Italy and abroad. Healthy, nutritious, and made with real fruit, it represents an innovative and highly palatable functional snack. The recipe is the result of over six years of research and development, with contributions from the veterinary research of Dr. Giovanni Patruno, ensuring scientific reliability and nutritional quality. Its long shelf life of 24 months makes it a practical and efficient solution for retail
Display Stand
The Fidovet display stand is designed to enhance product presentation in-store, improving visibility and facilitating communication with customers. Compact, practical, and professional, it allows for a clean and effective display, helping to increase attractiveness and sales opportunities. It includes 24 dog ice creams in 6 assorted flavors, along with dedicated communication materials such as posters, informational flyers, and branded coasters.
